Technology oriented blog sprinkled with bits, bytes, pixels, wings and pistons...

Interbrand: Apple brand value jumps 24 percent on iPod

Apple may be one of the most recognizable brands in the world, but what's that brand's actual value? Market brand consultancy Interbrand and business publication BusinessWeek have posted their fourth annual listing of 100 Best Global Brands, listed by dollar value. Apple is the biggest mover on this year's chart, up 24 percent in brand value. The consultancy attributes Apple's showing to strong sales of the iPod and high brand loyalty. [MacCentral]

OpenID accepted here Learn more about OpenID

About this Entry

This page contains a single entry by Frank Bisono published on July 23, 2004 11:21 PM.

U2 May Turn To iTunes Music Store If Faced With Piracy was the previous entry in this blog.

Apple not happy with Fuse silhouette ads is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.