Apple's Happy Customers Make Good Customers
In the most recent study by the University of Michigan's American Customer Satisfaction Index (ACSI), the consensus is that happy customers make good customers. In a study of some of Americas most famous brands, the ACSI concludes that revenue growth is directly correlated to customer satisfaction. It should be no surprise that Apple Computer beat out all other computer manufacturers with a score of 81, beating out Dell by a full seven points.
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