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Steve Jobs on why Apple's customers are so loyal, innovation, and more

Steve Jobs on why Apple's customers are so loyal, innovation, and more:

BusinessWeek Computer Editor Peter Burrows recently talked about the nature of innovation with Apple CEO Steve Jobs. Excerpts of a few of Jobs' comments:

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous. It's because when you buy our products, and three months later you get stuck on something, you quickly figure out [how to get past it]. And you think, "Wow, someone over there at Apple actually thought...


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