Apple hits back at Sony's 'misleading' Walkman marketing
Sony Corp.'s new hard disk-based Walkman is the product with the biggest brand recognition that Apple Computer Inc.'s market-leading iPod has had to face since its introduction. But it's not the Walkman's 25-year history that bothers Apple executives, it's Sony's marketing message. When Sony released the 20GB Walkman they claimed to have trumped Apple with the number of songs that their device could hold -- 13,000 compared to the iPod's 10,000 -- even thought the total capacity was half of the iPod's. That message is misleading to consumers, according to Apple. [MacCentral]
