More people use Apple Macs than you think; 8-12 percent of homes use Macs
"Your neighbor drives home with his new BMW and the first thing you say to him is a wisecrack about his car's low market share," Al Fasoldt reports for The Post-Standard. "You'd never do it. Nobody would. Most people drive Toyotas or Hondas or Fords, but that means nothing to the people who own BMWs. Right?""Then why are we constantly hearing about the Mac's low market share from people who ought to know better? I spent an evening checking out the actual... [MacDailyNews]
Comments
The reason you never hear about the small market share of other companies is because the comparison is not valid. In the desktop operating software category, there are only two companies competing for market share -- Windows and Apple OS (linux, in desktop form, is not a viable competitor at this point). In this market, Apple owns 5-10% and MS owns 90-95%. In the automobile market, however, there are many more competitors each owning a much smaller percentage of the total market.
A more valid comparison would be a situation in which BMW was the only foreign car sold in America, and it had a 10% market share. In this situation, you could say that domestic automobiles dominate the market in the same way MS dominates the desktop OS market.
Posted by: bryan | April 1, 2004 11:42 PM