Analyst: Pepsi iTunes campaign will generate sales of '5-10 million songs per week by summer, or 200 million for the year'
"Digital music goes prime time during this weekend's Super Bowl. Pepsi-Cola's launch Sunday of the highest-profile ad campaign yet for online music is expected to dramatically broaden its reach. 'Parents who maybe didn't pay much attention before will sit up and take notice when they see it on the Super Bowl,' says Phil Leigh, an analyst at research firm Inside Digital Media," Jefferson Graham reports for USA Today.
"Pepsi is promoting a contest to offer 100 million... [MacDailyNews]
